HOW TECHNOLOGY WILL CHANGE CONTENT: CREATION, CONSUMPTION, DISTRIBUTION

Mo, 4 November
|
12:00 - 13:30
|
Congress Hall
(Pavilion 7)
Future of Technology
Case Studies
Future Content


Technologies are evolving rapidly today. New methods of information distribution and content preparation are emerging. Audiences and actors of new media do not always manage to keep up with these new technologies. Scientists and new media representatives can work together to develop new tools and services, create balanced models to analyze content for its relevance, value, and demand among the audience. Scientists, IT specialists, and media technologists need to be brought together to collectively define the future of technologies, content production, analysis, and distribution. Furthermore, the media can develop demand for IT specialists to create the services and technologies they will need in the future.

Questions for discussion

  • How have technologies already changed the information landscape and the methods of content production and delivery?
  • What scientific and IT solutions might soon enter the media industry?
  • What are media technologists requesting from scientists and IT specialists?
  • Are AI and neural networks there to assist media technologists or are they defining factors of the future of the media?
  • Audience attention management through technology: is it a new reality or a utopia
  • The future of global platforms and national solutions: where are we headed?

Moderators

Sergey Grebennikov
Director of the Russian Association of Electronic Communications (RAEC)

Speakers

Konstantin Ernst
General Director of JSC «Channel One»
Alexey Parfun
Managing Partner ReFace Technology, Vice President Association of Communication Agencies of Russia (ACAR)
Arman Yakhin
Founder, CEO of Main Road Post
Khaldoon Abdullah Mahmood
Media and Communication Technology Advisor to the President of Iraq
Anton Karelin
Science fiction writer, game author and developer
Mikhail Sadchenkov
General Director of the Made in Russia National Brand