UNIVERSE OF HEROES AS A PREREQUISITE FOR THE DEVELOPMENT OF A MULTIPOLAR WORLD

Superheroes have firmly embedded themselves in popular culture worldwide. What matters most about these characters isn’t their country of origin but the values they embody. Today, supervillains in Western culture are as captivating as the heroes.

In countries where sci-fi writers, artists, and creators haven't developed their own hero universes, children and young people inevitably turn to content from abroad. This presents a challenge for the creative industries in other nations, including Russia. But the goal isn’t to imitate established leaders; the true challenge is to create a unique product — a distinct universe of heroes that becomes the most popular in its home country.

It is important for representatives of government, business, and the creative industries to jointly discuss the role of heroes in the development of a multipolar world and in shaping a future built on science. Additionally, the images of heroes should be discussed with young people from different countries, to align content creation with their demands and expectations. In preparation for the event, a survey will be conducted among youth from various countries on the topic: “The Contemporary Hero: Character, Image, Behavioral Factors,” along with a preliminary analysis of science fiction universes.